This rebrand for Wonka Chocolate calls for a new, higher-end chocolate bar. The name, Theobroma cacao, and imagery of the product come from the scientific name of the Cacao Plant. The supporting imagery and map design is inspired by the plant’s Amazonian origins. The chocolate bar was kept as dark and organic as possible as a call back to the roots of the cacao’s uses. The Wonka logo is a call back to the infamous Willy Wonka hat in a more modern and versatile style.